8th

Warsaw, Hotel Courtyard by Marriott

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Promotional tickets till 16.08.2019

Agenda

Day 1, 15th of October 2019 (Tuesday)

PLENARY SESSION: BORDERLESS E-COMMERCE

REGISTRATION & MORNING NETWORKING
INAUGURATION OF THE CONGRESS
DISRUPTION & TRANSFORMATION – the effects of digital commerce on retailers and brands, how leaders can adapt and transform in order to profit from the disruption

Ian Jindal Ian Jindal, Editor in Chief, INTERNET RETAILING

PANEL DISCUSSION: HOW TO COOPERATE WITH START-UPS? Successes, failures, forms of cooperation

Moderator:

Marcin Olech Marcin Olech, Managing Director Retail & Omnichannel, THE HEART

Panelists:

Damian Zapłata Damian Zapłata, Chief Commercial Officer, ALLEGRO

Michał Sacha Michał Sacha, Director of Marketing, Digital, IT and E-Commerce, CARREFOUR

Remigiusz Franek Remigiusz Franek, Director of Digitization and Development of Artificial Intelligence, ORANGE

Michal Kramarz Michal Kramarz, Head of Startups, Export & Entrepreneurship Development, GOOGLE

Patrycja Panasiuk Patrycja Panasiuk, Director of the Innovation Department, PKN ORLEN

NETWORKING SESSION
PANEL DISCUSSION: GO GLOBAL: Idea, people, technologies

Moderator:

Dawid Papież Dawid Papież, Industry Head Export, GOOGLE

Panelists:

Marcin Grzymkowski Marcin Grzymkowski, CEO, E-OBUWIE

Krzysztof Bajołek Krzysztof Bajołek, CEO & Founder, ANSWEAR

Irek Sudnik Irek Sudnik, CEO, LABORATORIUM KOSMETYCZNE DR IRENA ERIS

Łukasz Neska Łukasz Neska, Vice President, ESKY GROUP

Ariel Adamski Ariel Adamski, CEO & Co-founder, BODY BOOM

Bartosz Skwarczek Bartosz Skwarczek, CEO, G2A.COM

PANEL DISCUSSION: ADDED SERVICES – hunting for customer monetization or supplementing the omni-channel experience

Moderator:

Krzysztof Kowalski Krzysztof Kowalski, CEO, CREAMFINANCE

Panelists:

Grzegorz Czapski Grzegorz Czapski, Chief Corporate Development Officer, ALLEGRO

Jacek Zięba Jacek Zięba, Head of Business Development & VAS Department, PLAY

LUNCH&NETWORKING

PARALLEL SESSIONS
choose your sessions

DIRECT 2 CUSTOMER

Session moderator:

Daniel Kotliński Daniel Kotliński, Marketing Manager, SOCIAL TIGERS

PANEL DISCUSSION: D2C - a chance or a threat to the classic retail?

Moderator:

Daniel Kotliński Daniel Kotliński, Marketing Manager, SOCIAL TIGERS

Panelists:

Anna Sikorska Anna Sikorska, Head of Direct To Consumer, Operations Poland, RB HEALTH

Michał Reda Michał Reda, Head of Growth, SPARK&MORTAR

Urszula Sypniewska Urszula Sypniewska, Director of Sales and Marketing, GOLDEN ROSE

Bartek Pucek Bartek Pucek, Independent Expert

CASE RECKITT BENCKISER: Direct To Consumer eCommerce, when the producer becomes a retailer?

Anna Sikorska Anna Sikorska, Head of Direct To Consumer, Operations Poland, RB HEALTH

Omnichannel - what and why?

Cezary Kożon Cezary Kożon, CEO, FAST WHITE CAT

NETWORKING SESSION
CASE SPARK&MORTAR: Growth Hacking D2C brands, or how to scale the value of your business based on satisfied customers

Michał Reda Michał Reda, Head of Growth, SPARK&MORTAR

How to develop an Ecommerce business at an early stage - the sales funnel and KPIs you need to know

Joanna Grudzinska Joanna Grudzinska, Digital Marketing Manager, TRIBE47

Your own YouTube channel - how the audience turns into loyal consumers

Kamil Bolek Kamil Bolek, CMO, Lifetube; Talent Media

THE TRUSTED SHOPS 2019 GALA ORGANIZED BY THE CENEO.PL (COCKTAIL + NETWORKING)
CLOSING OF THE DAY 1 OF THE FORUM

E-COMMERCE FOR RETAILERS

Session moderator:

Bartosz Ratajewski Bartosz Ratajewski, E-Commerce Development Director, MEDIA EXPERT

PANEL DISCUSSION: Challenges and problems related to launching a new platform

Moderator:

Bartosz Ratajewski Bartosz Ratajewski, E-Commerce Development Director, MEDIA EXPERT

Panelists:

Michał Opacki Michał Opacki, Director of Consumer Solutions, ŻABKA POLSKA

Przemysław Surma Przemysław Surma, Digital Services Manager EIA, AMWAY

Michał Pieprzak Michał Pieprzak, E-commerce Director, DR MAX

Szymon Turnau Szymon Turnau, Digital Director, AUCHAN POLSKA

CASE AMWAY: How to maintain consistency in different channels - good practices in building and implementing an effective omnichannel strategy in Europe, Russia and India

Przemysław Surma Przemysław Surma, Digital Services Manager EIA, AMWAY

How does the natural language processing increase the effectiveness of online sales?

Tomasz Sobczak Tomasz Sobczak, Search Expert, Regional Sales Manager, FINDWISE

NETWORKING SESSION
CASE DECATHLON: How does Omnichannel enrich customer service online and offline?

Wojciech Zięba Wojciech Zięba, E-commerce & Omnichannel Director, DECATHLON

3 seconds or I leave – speed of service in the shopping experience

Grzegorz Miśta Grzegorz Miśta, CEO, E-POINT DESIGN

Michał Szklarski Michał Szklarski, Head of Digital Solutions, E-POINT

THE TRUSTED SHOPS 2019 GALA ORGANIZED BY THE CENEO.PL (COCKTAIL + NETWORKING)
CLOSING OF THE DAY 1 OF THE FORUM

E-COMMERCE MARKETING & COMMUNICATION

Session moderator:

Patrycja Herbowska-Tytro Patrycja Herbowska-Tytro, Client Director, NIELSEN

PANEL DISCUSSION: Connecting with the connected customer how to meet expectations and successfully reach the multi-channel client

Moderator:

Patrycja Herbowska-Tytro Patrycja Herbowska-Tytro, Client Director, NIELSEN

Panelists:

Marcin Opaliński Marcin Opaliński, Head of Marketing, TICKETMASTER

Martyna Kaczmarek Martyna Kaczmarek, Country Business Lead w Ben & Jerry's, UNILEVER

Anna Kotuniak-Partycka Anna Kotuniak-Partycka, Head of Customer Experience, MEDIA MARKT SATURN

Michał Górski Michał Górski, CEO, SCHWITZKE GÓRSKI

Wojciech Radziwon Wojciech Radziwon, Marketing & e-Commerce Director, R-Gol

CASE LACOSTE & GANT: Personalization, uniqueness, brand - what counts for the customer?

Jakub Strzelczyk Jakub Strzelczyk, Director e-Commerce CE, LACOSTE & GANT

Optimization of e-mail communication on the markets of Western and Central and Eastern Europe

Katarzyna Garbaciak Katarzyna Garbaciak, Managing Director, EMAILLABS; ADMETRICS

NETWORKING SESSION
CASE SEPHORA: Can Chatbots generate sales? A practical view based on the analysis of the Polish market in 2016-2019

Kamil Jodełko Kamil Jodełko, Business Project Manager , SEPHORA

Partner's speech
THE TRUSTED SHOPS 2019 GALA ORGANIZED BY THE CENEO.PL (COCKTAIL + NETWORKING)
CLOSING OF THE DAY 1 OF THE FORUM

CUSTOMER LOYALTY & RETENTION

Session moderator:

Jakub Gierszyński Jakub Gierszyński, E-Commerce & Marketing Director, INTER CARS

PANEL DISCUSSION: Building loyalty in omnichannel times - What is personalization and how to use it?

Moderator:

Jakub Gierszyński Jakub Gierszyński, E-Commerce & Marketing Director, INTER CARS

Panelists:

Adam Nowak Adam Nowak, Country Loyalty & CRM Manager, IKEA

Wojciech Zięba Wojciech Zięba, E-commerce & Omnichannel Director, DECATHLON

Rafał Cheliński Rafał Cheliński, Head of E-commerce Division, CYFROWY POLSAT & POLKOMTEL

Bartosz Jabłoński Bartosz Jabłoński, E-commerce Director, TALLY WEIJL

Jarosław Moc Jarosław Moc, Data Innovation & Customer Director, Auchan Polska

Tomek Matonóg Tomek Matonóg, E-commerce Director , BADURA

Loyalty from an less enthusiastic angle: we’re loyal because it’s more convinient and mainly to the big players, because it’s easier. Why the loyalty programs do not work as well as we want them to

Maciej Żyto Maciej Żyto, E-Commerce Director, DOUGLAS

The results of a nationwide study on self-service purchases in stationary and digital stores

Piotr Sałata Piotr Sałata, UX Design Expert, Trener UX-PM, Symetria

NETWORKING SESSION
CASE IKEA: Have you earned the loyalty of your customers? The role of the loyalty program in today's multichannel world

Adam Nowak Adam Nowak, Country Loyalty & CRM Manager, IKEA

Partner's speech
THE TRUSTED SHOPS 2019 GALA ORGANIZED BY THE CENEO.PL (COCKTAIL + NETWORKING)
CLOSING OF THE DAY 1 OF THE FORUM

Day 2, 16th of October 2019 (Wednesday)

PLENARY SESSION: STRATEGIC CHALLENGES IN A FAST DEVELOPING E-COMMERCE

REGISTRATION & MORNING NETWORKING
WELCOME TO PARTICIPANTS
STRATEGY PANEL: Effective omnichannel in the organization - strategy, structure and planning

Moderator: waiting for confirmation

Panelists: information will be provided soon

LEGISLATION PANEL: European Legislation in the context of e-commerce. Opportunities and challenges for business

Moderator:

Profesor Paweł Podrecki Profesor Paweł Podrecki, Traple Konarski Podrecki i Wspólnicy

Panelists:

Michał Kanownik Michał Kanownik, Prezes, ZIPSEE

Magdalena Piech Magdalena Piech, Chairwoman of the European Tech Alliance, Regulatory Expert, Allegro

Information on other panelists will be provided soon

NETWORKING SESSION
PANEL SUPPLY CHAIN: The growing volume of e-commerce orders and logistic challenges - pre-emptive solutions

Moderator:

Justyna Skorupska Justyna Skorupska, Head of Business Development, E-point

Panelists:

dr hab. Arkadiusz Kawa dr hab. Arkadiusz Kawa, Director, RESEARCH NETWORK ŁUKASIEWICZ - INSTITUTE OF LOGISTICS AND WAREHOUSING

Damian Niewiadomski Damian Niewiadomski, Sales Director, Inpost

Mariusz Nowak Mariusz Nowak, E-commerce & Omnichannel Director, Black Red White

Wojciech Kliber Wojciech Kliber, Vicepresident , Sendit S.A. , Co-Founder, Bliskapaczka.pl

PANEL HR: Services and resources necessary in omnichannel - methods of obtaining

Chairwoman:

Julia Krzysztofiak-Szopa Julia Krzysztofiak-Szopa, Chairman, Startup Poland

Panelists: information will be provided soon

Tomorrow's payments are available today

Jacek Kinecki Jacek Kinecki, Sales & Marketing Director, Przelewy24 , expert, Izba Gospodarki Elektronicznej

LUNCH & NETWORKING

PARALLEL SESSIONS
choose your sessions

COOPERATION ONLINE SHOP – PRODUCER

Session moderator:

Justyna Dziegieć Justyna Dziegieć, E-commerce Lead Poland, UNILEVER

PANEL DISCUSSION: How to build effective e-joint business plans on the line online store - producer

Moderator:

Justyna Dziegieć Justyna Dziegieć, E-commerce Lead Poland, UNILEVER

Panelists:
information will be provided soon

CASE FRISCO-PURELLA How to increase sale 20 times over in 3 weeks? Ewa Chodakowska’s BeRaw & Frisco.pl

Tomasz Michalski Tomasz Michalski, Commercial Director, FRISCO

Artur Gajewski Artur Gajewski, Marketing Director, PURELLA

CASE L'OREAL: Strategic Partnership - Key Success Factors.

Tomasz Fuks Tomasz Fuks, E-Commerce Channel Manager Poland & Baltics Consumer Product Division, L'OREAL

Tips and tricks for brands and eRetailers - the hidden truth about Amazon

Witold Sikora Witold Sikora, Business Director, ESTORELABS

CLOSING OF THE FORUM

E-COMMERCE FOR RETAILERS

Session moderator:

Bartosz Ratajewski Bartosz Ratajewski, E-Commerce Development Director, MEDIA EXPERT

CASE DUŻY BEN: Alcohol in the omnichannel model AD 2019 - where are we and what can we learn from other markets?

Łukasz Juskowiak Łukasz Juskowiak, Marketing Director, Duży Ben Grupa Eurocash

Legal and tax aspects of online transactions

Representatives of: SOŁTYSIŃSKI, KAWECKI & ŚLĘŻAK – LEGAL OFFICE

CASE MEDICOVER: the topic of the speech will be announced soon

Paul Hopkins Paul Hopkins, Group Digital Director, MEDICOVER

CLOSING OF THE FORUM

E-COMMERCE MARKETING & COMMUNICATION

Session moderator:

Patrycja Herbowska-Tytro Patrycja Herbowska-Tytro, Client Director, NIELSEN

CASE OLX: 100% user. 36.6 degrees. 30 days. Take care, do not dry clean

Jan Krzyżanowski Jan Krzyżanowski, Strategic Business Development Manager, OLX

CASE TOUS: Fast and good - is it possible to prepare a good service in a short time?

Magdalena Staszczyk Magdalena Staszczyk, E-commerce Manager, TOUS (Oriens Bijou)

CASE ONET-RAS: Content vs Commerce

Maciej Patla Maciej Patla, Head of Content Commerce, GRUPA ONET-RAS

CASE LAVARD: A top-down approach – easier said than done. What to do to allow your client hear, believe and remember your message

Michał Antczak Michał Antczak, Marketing Director, LAVARD

CLOSING OF THE FORUM

CUSTOMER LOYALTY & RETENTION

Session moderator:

Jakub Gierszyński Jakub Gierszyński, E-Commerce & Marketing Director, INTER CARS

CASE BNP PARIBAS: What drives loyalty in today's bank customers? Use Experience, Loyalty programs, trust, well-built image?

Maciej Szczeciński Maciej Szczeciński, Director for Development of Loyalty Programs, BNP PARIBAS

How to build customer loyalty through monitoring in social media

Mikołaj Winkiel Mikołaj Winkiel, Chief Evangelist, BRAND24

CASE ESL GAMING: Reaching for the unattainable - reaching and engaging generations Y and Z

Aleksander Szlachetko Aleksander Szlachetko, Managing Director, ESL POLSKA

Communication with the Z Generation

Bartek Sibiga Bartek Sibiga, CEO, DDOB

CLOSING OF THE FORUM

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Silver Partner

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