8th
Retail Channels 360°

Warsaw, Hotel Courtyard by Marriott

Connected e‑Commerce

#Connected
#Personalized
#Digitalized

REGISTER NOW
Promotional tickets till 28.06.2019

ABOUT FORUM

Integration of individual communication channels and among numerous channels operating simultaneously are like the members of a dance troupe, who combine personal training with group rehearsals to perfect their performance. Outstanding on their own, the dancers reveal their true potential only as parts of the team that enables them to deliver more complex, fuller and awe-inspiring performances.

The dancers’ movements are synchronised, driven by a common goal and governed by the same set of rules. Choreography, pace and timing are devised for the whole company, even if each and every dancer’s contribution is unique. Openings left by some are filled by others; together they create something none of them would be able to construct on their own.

Connected e-Commerce can be thought of as a combination of dancers and experiences, where the channels disband and combine, complement and support each other, putting on a dazzling and unforgettable performance. It is an integrated way of thinking about relationships between people and companies. Instead of working in parallel, communication channels and their supporting resources are designed and oriented on cooperation – building a coherent, evolving, multichannel experience.

During the 8th RETAIL CHANNELS 360°, we will focus on key challenges faced by producers and retail chains in connection with developing sales in off- and on-line channels that permeate one another to create a coherent shopping experience. Personalisation, instant gratification, constant availability and intuitive payments are becoming the new benchmarks. Customer Experience, digitalization and harmonisation of actions in all channels mean building and animating unique value for the Customers.

The objective of our Forum remains constant: to present a broad perspective of e-Commerce development and point out channels and tools that companies should use to be able to keep up with the Customers.

We invite you to co-create the Forum!

Edyta Olbratowska
Strategic Relationships Director
EUROPEAN CONFERENCES UNITED

Mateusz Gotkiewicz
Conference Director – Retail
EUROPEAN CONFERENCES UNITED

IN NUMBERS

No. 1

e-Commerce event in Poland

2200+

Participants

200+

Speakers

7

Edition

WHAT’S NEW

SESSION D2C e-Commerce for Producers and Brands

  • Building a multi-channel sales strategy and e-store marketing strategies; selling products online directly from the producer to the consumer
  • Maximize online sales performance, increase conversions, value and quantity
  • Implementation of new solutions and content to increase the efficiency of e-commerce platforms

SESSION Customer Loyalty & Retention

  • More effective use of data for personalization, increase loyalty and influence shopping behavior
  • Intelligent use of data increases not only revenue, but also profit – how to make the organization drive data more.
  • Increased brand recognition, customer value and customer retention through cooperation with third parties

EDITION 2019

SESSION e-Commerce Marketing & Communication

  • Building a coherent and profitable marketing strategy through effective integration of on-and off-line marketing activities
  • The use and synchronization of available channels and communication tools
  • Implementing new e-commerce and innovation technologies to increase customer interaction and increase sales

SESSION E-commerce for Retail Chains

  • Building an efficient e-commerce model well integrated with the entire organization
  • The latest trends in logistics and payment methods – development and improvement of processes
  • Potential lying in new technologies and applications streamlining processes, increasing productivity and sales, and improving the quality of customer service

PROGRAM BOARD

MORE
Katarzyna Orlińska

Katarzyna Orlińska
Chief Digital Officer
CARREFOUR POLSKA

Szymon Bujalski

Szymon Bujalski
E-Commerce Director
EMPIK

Daniel Rogiński

Daniel Rogiński
E-Commerce Director
EOBUWIE.PL

Jakub Gierszyński

Jakub Gierszyński
E-Commerce & Marketing Director
INTER CARS

MORE

A FEW REASONS TO JOIN US:

Dla nas najważniejsi są uczestnicy, dlatego gwarantujemy Państwu:

AGENDA

  • CAREFULLY SELECTED AGENDA:
    based solely on RECOMMENDATIONS OF EXPERTS, the PROGRAMME COUNCIL and Participants in the previous editions of the Forum
  • PROGRAMME TAILORED TO YOUR NEEDS:
    you are FREE TO CHOOSE whichever of the 4 PARALLEL SESSIONS you want to attend at a given time
  • EXCLUSIVE COMPANY OF EXPERTS:
    MORE THAN 50 DECISIONMAKERS REPRESENTING RETAIL CHAINS AND PRODUCERS, responsible for strategies and e-commerce operations in Poland
  • CASE STUDIES, DISCUSSIONS, NETWORKING,
    plenty of opportunities to check out the offer of the best suppliers on the market of technological innovations!

2018 EDITION COVERAGE

2017 EDITION COVERAGE

CONTACT

More information about the Forum:

Edyta Olbratowska
Edyta Olbratowska
Strategic Relationships Director

edyta.olbratowska@conferences-united.eu
+48 606 113 032
Mateusz Gotkiewicz
Mateusz Gotkiewicz
Conference Director – Retail

Mateusz.Gotkiewicz@conferences-united.eu
+48 574 575 924

VENUE

Address:
1 Żwirki i Wigury Street,
00-906 Warsaw
Phone: +48 (22) 650 01 00
Fax: +48 (22) 650 01 01

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