VII Retail Channels 360° Forum

Agenda

Day 1: 18th October 2018

Registration and morning coffee

Official opening of the Forum and a networking session

Katarzyna Klimkiewicz, Project Director, BLUE BUSINESS MEDIA
Dorota Bachman, CEO, PWN GROUP E-COMMERCE / RAVELO

PLENARY SESSION: THE FUTURE IS NOW!
OMNICHANNEL STRATEGIES FOR RETAIL CHAIN DEVELOPMENT
9:15-13:30

Inspiration from AMAZON

Panel of Presidents and Members of Management Boards
Sunday trade ban – an opportunity for e-Commerce?

Moderator:
Dorota Bachman, CEO, PWN GROUP E-COMMERCE / RAVELO

Panelists:
Dorota Pomacho-Piątkiewicz, Managing Director, PANDORA
Wojciech Kruszewski, President of the Management Board, LEWIATAN HOLDING
Michał Pawlik, President of the Management Board, MORELE.NET
Damian Zapłata, Member of the Management Board, CCO, ALLEGRO

  • How to optimise and remodel operational processes connected with the ban?
  • Are showrooms a proper answer to the ban on Sunday trading?

Strategy based on focusing on the customer – the role of emotions in building experience

Pedro Martins, Product Marketing Manager, BOOKING.COM

Lunch and splitting into 5 parallel sessions: tailor the agenda to your needs!

PARALLEL SESSIONS
E-COMMERCE SESSION
From integrating on- and off-line channels to the Customer in the heart of action

Moderator:
Paweł Wojciechowski, Business Director, PUBLICIS

Quid pro quo - the Customer always in the center, but not at all costs – about doing our best and challenging the Customers
Case study: woblink.com

Paweł Polański, CEO, ECOM GROUP

  • From a simple application to a large store with thousands of tangible and digital products, multiple formats and an ecosystem of applications
    (Warning! It can get scary at times. Only for strong-minded audiences.)

Q&A session

Inspiration from AWIN

Q&A session

Integrating on- and off-line channels in organisations – still a considerable challenge
Case study: PANDORA

Jarosław Agatowski, Interim Ecommerce and Online Manager CEE, PANDORA

  • How to turn business into an integrated sales channel rather than have a brick-and-mortar store with a separate on-line shop
  • Multichannel integration of marketing communication and cross-channel synergy of personalised messages – difficult terms or the ABC of tomorrow’s marketing?

Q&A session

Coffee break

System płatności - oczekiwania vs. rzeczywistość

Bartosz Witczak, Key Account Manager, Krajowy Integrator Płatności

Q&A session

The Internet does not forget – a powerful weapon in the hands of the Customer
Case study: INTER CARS

Jakub Gierszyński, Director of e-Commerce and I’M Inter Motors Marketing, INTER CARS

  • What’s visible on the Internet?
  • Examples of excellent approach towards the Customer
  • KO! What can 1 voice do?

Q&A session

Where to look for savings in e-Commerce? – a discussion to sum up the session

Moderator:
Paweł Wojciechowski, Business Director, PUBLICIS

Panelists:
Tomasz Strzelczyk, Managing Director, EBUTIK MARKETPLACE
Jaroslaw Ruciński, Director of the On-line Store, BBK (HOME&YOU)
Tomasz Sawicki, Dyrektor e-Commerce, CEFARM24.PL

  • The chain is getting shorter and shorter – about cooperating directly with suppliers
  • The changing role of agencies and affiliation networks in cooperation with e-Commerce

Q&A session

OMNICHANNEL SESSION
Strategies of development for retail 2020

Moderator:
Bartosz Ratajewski, Director of e Commerce Development
e‑Commerce, MEDIAEXPERT.PL, ELECTRO.PL, AVANS.PL

Contemporary Odyssey of the Future: the Customer yesterday and tomorrow
Case study: SOLAR

Stanisław Bogacki, President of the Management Board, SOLAR

Q&A session

Innovative RCS and interactive SMS on the example of the biggest brands
Case study

Tomasz Pakulski, Managing Director, REDLINK

Q&A session

Omnichannel – ‘mature’ understanding of the Customer’s needs
Case study: EMPIK.COM

Szymon Bujalski, Director of e-Commerce, EMPIK

  • Using mobile technologies for creating omnichannel solutions
  • Cooperation between off- and on-line stores; using the potential of reaching the customers
  • Cross channel loyalty programme – how to best understand the omnichannel customer?

Q&A session

Coffee break

The topic will be announced soon.

Marcin Barański, CEO, MEBLE VOX, SKŁADY VOX, VOX DETAL

Q&A session

10 practical lessons on content marketing
Case study: WESTWING HOME & LIVING

Przemysław Kowalewski, Founder and Managing Director CEE, WESTWING HOME & LIVING

  • From performance marketing to content marketing
  • Content distribution tactics

Q&A session

Presentation of results from the latest study by NIELSEN

Patrycja Herbowska, e-Commerce Project Leader, NIELSEN

Q&A session

EFFECTIVE RETAILER:SUPPLIER COOPERATION SESSION
Synergy of action as the key to increasing Customer satisfaction

Moderator:
Tomasz Mazur, E-retail Manager, DANONE

How to effectively build B2B Customer loyalty with valuable content?
Case study: EUROCASH

Andrzej Szałowski, Director of Marketing, EUROCASH DYSTRIBUTION
Piotr Stasiak, E-Commerce Manager, EUROCASH DYSTRIBUTION
Natalia Andruszkiewicz, e-Marketing Coordinator, EUROCASH

Q&A session

E-Commerce as a tool for shortening the path to the end Customer

The Speaker will be confirmed soon.

Q&A session

The topic will be announced soon.
Inspiration from COTY

Anna Sternicka, E-Commerce Manager Eastern Europe (EE), COTY

Q&A session

Coffee break

Personalisation based on data: how to increase conversion effectively
Case study: STRAUSS CAFÉ

Zbigniew Iwański, E-commerce Manager, STRAUSS CAFÉ

  • Adjusting communication to segments of users on the basis of historical data
  • Using prediction analytics – is it worth the effort?

Q&A session

CX IN E-COMMERCE SESSION
Offer your heart to the Customer or die

Moderator:
Jacek Powałka, Director of Marketing, EXPONDO.COM

Functional omnichannel features for customer convenience and increased sales
Case study: JULA

Margareta Boström, Consumer Behavior Expert, Business Developer, JULA AB

  • How Jula connect the dots in the customer journey by smart digital functions
  • Why easy is profitable

Q&A session

The topic will be announced soon.
Case study: ALLEGRO

Kornelia Musiałowska-Kałużna, Senior Customer Experience Manager, ALLEGRO

Q&A session

How to implement Customer Experience in omnichannel, building the best, coherent, Customer experience in all points of contact
Case study: MEDIA MARKT SATURN

Anna Kotuniak-Partycka, Head of Customer Experience, MEDIA MARKT SATURN

  • Omnichannel Customer Experience – what it means and how it looks in practice
  • How to implement Customer Experience strategy in omnichannel successfully, and what challenges to prepare for?
  • Employee Engagement – how to engage employees into building coherent customer experience?

Q&A session

Coffee break

After sales experience – are we doing everything to make the customer come back to us?
Case study: AVON

Marzena Biernat, Senior Customer Service Manager POLAND, AVON COSMETICS POLSKA

  • The style and form of communication as the most important factors impacting the willingness of the Customer to cooperate with the company again
  • Awareness of Customer experience as the aim of the whole organisation

Q&A session

Employee Experience and its influence on the results of an organisation making use of the opportunities offered by multichannel contact with the Customers
Case study: DHL EXPRESS (POLAND)

Marta Wojewnik, Customer Service Director International, DHL EXPRESS (POLAND)

  • Employee Experience, Customer Experience – how to determine priorities?
  • Invest in motivation – it pays off in the company’s results

Q&A session

INNOVATIONS AND TECHNOLOGIES IN E-COMMERCE SESSION

AI in e-Commerce – checking the results!
Case study: MORELE.NET

Michał Pawlik, President of the Management Board, MORELE.NET

  • How to use AI in drawing up a pricing policy?
  • How to use AI in drawing up a warehouse management policy?

Q&A session

Voice search – is there potential for it in grocery shopping?

Iwona Wojna, E-commerce Manager, PEPSICO

Q&A session

The topic will be announced soon.

Piotr Kowalski, Senior Analytical Consultant, GOOGLE POLAND

Q&A session

Coffee break

Bot or not Bot in Customer service
Case study: ORANGE

Remigiusz Franek, Director of Digitalisation and AI Development, ORANGE

  • When is it worth to begin a bot project, how to assess its profitability?
  • What channels should a bot operate in?
  • How much and what kind of work awaits us in a project like this?
  • Where are the problems that have to be tackled?

Q&A session

B2B and B2C = how to level the barrier against online shopping of products and services for business
Case study: EXPONDO.COM

Jacek Powałka, Director of Marketing, EXPONDO.COM

Q&A session

Evening cocktail party for the Participants. We’d like to invite you to join us for networking accompanied by exquisite food and drinks – a unique opportunity to sum the day up in an informal atmosphere!

End of the first day of the Forum

Day 2: 19th October 2018

Registration and morning coffee

Official opening of the second day of the Forum and a networking session.

Katarzyna Klimkiewicz, Project Director, BLUE BUSINESS MEDIA
Dorota Bachman, CEO, PWN GROUP E-COMMERCE / RAVELO

PLENARY SESSION: THE FUTURE IS TOMORROW
9:15-13:00

New image of e-Commerce – trends in online retail and perspectives for development of marketplace platforms
Case study: ALLEGRO

Damian Zapłata, Member of the Management Board, CCO, ALLEGRO

  • End of the mobile first era – time for mobile only
  • Will R2D2 deliver your shopping?
  • Who’s ready for supreme service?

Inspiration from Przelewy 24

Panel Discussion of Presidents: Retail from scratch – shopping 2020

Moderator:
Dorota Bachman, CEO, PWN GROUP E-COMMERCE / RAVELO

Panelists:
Stanisław Bogacki, President of the Management Board, SOLAR
Katarzyna Kazior, CEO, FRISCO.PL
Przemysław Kowalewski, Founder and Managing Director, WESTWING HOME & LIVING CEE
Piotr Nowjalis, Independent expert and counsel, member of management boards, i.a. CCC SA and Dino Polska SA

  • Customers of the future: digital, independent, expecting a comfortable shopping process – they already exist, the question is whether we can meet their needs
  • What will shopping look like in 2020?
  • Voice assistants and automatic ordering of supplies by intelligent refrigerators – will it happen in Poland?

The growing role of m-Commerce shopping
Case study: CARREFOUR POLAND

Bożena Nawara, Director of e-Commerce, CARREFOUR POLAND

Lunch and splitting into 5 parallel sessions: tailor the agenda to your needs!

PARALLEL SESSIONS
E-COMMERCE SESSION
Offer your heart to the Customer or die

Moderator:
Paweł Wojciechowski, Business Director, PUBLICIS

Implementing the DropShipping model in off- and on-line channels
Case study: ABRA

Grzegorz Krzypkowski, Head of IT and e-Commerce infrastructure, ABRA

  • Can furniture be sold without warehousing? Yes, it can!
  • Pros, cons and forms of this sales model

Q&A session

Technological and logistic aspects of foreign expansion for the Polish e-Commerce business
Case study: ANSWEAR.COM

Bogusław Kwiatkowski, COO, WEARCO (ANSWEAR)

  • Is expansion easier and quicker for e-Commerce than traditional retail?
  • What problems do we have to face while trying to serve the Customer abroad quickly and professionally?
  • How to prepare for transporting goods, handling returns and efficient communication with the Customer?

Q&A session

How to deal with the growing problem of a lack of specialists in Poland? – panel discussion of e-Commerce directors

Moderator: Paweł Wojciechowski, Business Director, PUBLICIS

Panelists:
Monika Majewska, Director of e-Commerce, ENDO
Daniel Rogiński, E-commerce Director CEE, EOBUWIE
Maciej Hodowany, Online Operations Manager, TESCO

  • What and how to demand?
  • How much can you raise the salary and does it really work?
  • Training or Employing?
  • What/Who to invest in?
  • Automatisation of processes – will it suffice?

Q&A session

OMNICHANNEL SESSION
Coherent communication – aim or standard?

Moderator:
Bartosz Ratajewski, Director of e Commerce Development, MEDIAEXPERT.PL, ELECTRO.PL, AVANS.PL

Omnichannel - inside out!
Case study: RISK MADE IN WARSAW

Małgorzata Olszewska, Head of Real People, RISK MADE IN WARSAW

  • Who is responsible for the success of omnichannel strategy in an organisation?
  • Chances and risks of implementing omnichannel
  • How to build synergy among the channels?
  • Where to concentrate our force when everything starts to crumble?

Q&A session

Innovations in omnichannel. Discover the recipe for increasing sales

Jarosław Kubisiak, Managing Director, I SYSTEMS

Q&A session

Communication in omnichannel: we have to be present in each of the channels
Case study: ECCO

Piotr Kreft, Head of E-commerce & Marketing Operations, KRM Poland (ECCO)

  • What channels should be included in a well-prepared omnichannel strategy?
  • How to ensure cohesion in so many different channels?

Q&A session

How to use social media for attracting customers to the store?
Case study: HOMLA

Sylwia Wojda, Marketing Manager, HOMLA

  • digital Customer Expierience
  • coherent communication in social media vs. offline channels (with particular emphasis on BTL)
  • the role of Influence Marketing in SM communication strategy

Q&A session

EFFECTIVE RETAILER:
SUPPLIER COOPERATION SESSION

Moderator:
Tomasz Mazur, E-retail Manager, DANONE

E-Commerce B2B, meaning B2C squared
Case study: SIG

Bartosz Pilch, E-commerce & Marketing Director, SIG

  • Evolution in B2B approach to the digital domain
  • Similarities and differences between B2B and B2C
  • Discovering the Customer’s needs is the key to success

Q&A session

Perfect retail. Perfect relationship. Synergy of action between the retailer and supplier in marketing campaigns using 360o communication
Case study: SUPER-PHARM POLAND

Katarzyna Wyszyńska, Digital Manager, SUPER-PHARM POLAND

Q&A session

Modern and traditional channels in the construction materials’ segment – two faces of a supplier and distributor
Case study: FAKRO

Dariusz Pala, Commercial Direcor, FAKRO

Q&A session

Lecture delivered by our special guest

End of the Forum